Link Building Paid Search Blogs

Want to learn how to build a database of high-value link acquisition targets? Want to know how to get on the radar of nonprofits, government and university departments and compel them to give you some of that sweet, authoritative link love? Want to learn the most coveted secrets to “buying” the links the engines would never consider a “paid link?” This, along with non-traditional link sources, linking strategies and nofollow PageRank “scuplting” or “siloing” are covered in the session.

Moderator:
Greg Boser, President/CEO, 3 Dog Media

Speakers:
Stephan Spencer, Founder and President, Netconcepts
Jay Young, Owner, Link Fish Media, Inc.

Tuesday, June 3rd - Day 1
10:45am - 12:00pm

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The right links are fuel for a retail web site’s search engine rankings. But building the right links is among the most difficult, misunderstood and poorly executed aspects of search engine optimization. There are two kinds of links that retailers should focus on to improve such rankings. Links from an e-retailer’s product page to other relevant product pages within the site—with relevant, as judged by the search engine spider, being the keyword—is one type. But a retailer can’t just put a bunch of links on a site to achieve a higher rank without taking into account whether the links achieve business goals. Such links must make merchandising and business sense, otherwise they will interfere with the shopper’s experience and possibly have a deleterious effect on a retail site. The second kind of link is links coming into a site from external sources, which retailers have a lot less control over. A link from a hunting magazine to an outdoor retail site is a link from an authoritative external site and those kinds of links can boost a retailer’s search rankings. But they are much harder to achieve because they require persuading the outside site to link to the retailer’s site, a mostly manual process. This session will examine criteria for evaluating a link’s value, creative link building strategies, link building dos and don’ts, and how to leverage affiliates and social media content. It will tell attendees how seemingly innocent practices can undermine a search engine optimization program and how best practices in search marketing are likely to change in the near future.

Workshop Presenters:
P.J. Fusco, Senior Consultant, NetConcepts
Mark Kaufman, Associate Vice President, CNet Findability, CNet

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Keyword-rich contextually relevant text links are like fuel for your web site’s search engine rankings. Without good links, you are relegated to the bottom of the search results heap. Link building is arguably the most difficult; the most misunderstood and poorly executed aspect to SEO. In this session, you will learn criteria for evaluating a link’s value, creative link building strategies, link buying do’s and don’ts, how to approach webmasters, how to leverage your affiliates, how social media can be leveraged to build links, dangerous tactics, and more!

Moderator: Stephan Spencer, Founder & President, Netconcepts

Panelists:
Neil Patel, Chief Technology Officer, Advantage Consulting Services
Seth Besmertnik, CEO, LinkExperts
Rhea Drysdale, Online Marketing Director, Less Everything

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If you’ve even remotely considered adding a blog for your eCommerce site, then this article is for you. In this article originally featured on Practical eCommerce, Jeff Muendel helps eCommerce business owners design a strategy behind blogging.

A focused, well-written blog can get readers hooked on the blog and promote repeat visits to the website or garner subscriptions via RSS feeds and email newsletters. These recurring communications will help to tie potential customers to your site, encourage natural link building and increase repeat visits. Journalists are also more likely to follow a blog or subscribe via RSS than to visit the corporate site repeatedly. So, several avenues of search optimization and online marketing can be addressed with a single blog entity.

From the SEO benefits of business blogging to how it can help your customers, Jeff covers the basics of “who, what and when” of blogging. Read the full article at Practical eCommerce here.

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The site focuses on hip, modern and stylish adolescent clothes for tweens (ages 7-12). Juvieshop.com is just over one-year-old and the site has built a PageRank of 3 for its homepage. Its theme is wholesome and the site is pleasant to the eye.

Jeff Muendel, Search Analyst for Netconcepts, covers a hip site that is targeted toward a specific age group in this website audit.

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Search engine marketing

• Making your site “search engine friendly”
• “Pay-per-click” search advertising
• Benchmarking, competitive intelligence and ROI analysis
• Trends in contextual, behavioral and local advertising

Creating a buzz — viral marketing

• Blogs, RSS feeds, forums, wikis and more
• Harness “word of mouse” to enhance your brand
• Identifying the “sneezers” who will spread your viral message

Web analytics

Speakers:
Stephan Spencer, Founder and President, Netconcepts

Filed under: Blogs Buzz Marketing online marketing Seminars SEO Web Analytics | Email to a Friend | Printer-Friendly | No Comments »

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Keyword rich contextually relevant text links are like fuel for your website’s search engine rankings. Without good links, you are relegated to the bottom of the search results heap. Link building is arguably the most difficult, the most misunderstood and poorly executed aspect to SEO. Learn: criteria for evaluating a link’s value, creative link building strategies, link buying do’s and don’t’s, how to approach webmasters, how to leverage your affiliates, how social media can be leveraged to build links, dangerous tactics, and more!

Learning Points:

• Link building efforts that went horribly awry and how to avoid repeating their mistakes
• Concrete action steps to boost your site’s importance in the eyes of the search
  engines
• Demystify link building, debunking myths, presenting real opportunities, providing tools, sharing real world experiences

Moderator:
Stephan Spencer, Founder and President, Netconcepts

Panelists:
Eric Ward, Founder, The Ward Group
Lee Odden, CEO, TopRank Online Marketing
Seth Besmertnik, CEO & Co-Founder, LinkExperts

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In this article written by Kate DeBevois for Target Marketing, she talks about the success of Netconcepts’ client Steve Spangler. She writes, “Steve Spangler, famous for creating a 30-foot geyser of Diet Coke by dropping Mentos into a soda bottle, not only has mastered the art of science, but also the art of blogging to optimize natural search results and increase Web sales.” Read more about how Netconcepts helped Mr. Spangler achieve success in this case study article about Steve Spangler Science.

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Candlesandsuch.com is a website run quite frugally by its two main proprietors. For a site that hasn’t had a lot of professional help with regard to search engine optimization, it possesses some positive SEO attributes. That’s not to say there aren’t issues, but some of the main facets of good SEO are observed and incorporated.

In this SEO report card originally featured on Practical eCommerce, Netconcepts’ Search Analyst Jeff Muendel takes an in-depth look at how inbound links and sculpting PageRank can help improve the overall site.

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Keyword-rich text links are like fuel for your search engine optimization (SEO). Our panel of SEO experts will evaluate your link health and propose the cures - both tactical and strategic. If you want to venture beyond directory submissions and into “link baiting” and social media marketing to supercharge your rankings, then this session is for you.

Speakers:
Stephan Spencer, Founder and President, Netconcepts
Neil Patel, CTO, Advantage Consulting Services
Eric Ward, Founder, The Ward Group
Rebecca Kelly, Search Marketing Consultant, SEOMoz

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